Medical Marketing Strategy and customer engagement.
Defending premium pricing is a challenge for pharmaceutical & medical device players globally. With the increasing tendency of governments worldwide intervening and attempting to make healthcare services more affordable and inclusive, this challenge continues to push companies to develop innovative strategies in marketing. Stakeholder engagement through medical marketing strategies with appropriate planning and execution can […]
Wearable device : The future of medicine
Wearable devices are increasingly becoming an integral part of healthcare and wellness industry. Pharmaceutical companies have moved beyond using wearable devices for clinical trials and apart from recording signs and symptoms, ensuring adherence to treatments too can be one of the important objectives. In commercial operations, the use of wearable devices can help drive sales. […]
What are we compensating for?
On Jan 30, 2013 while the country stood in silence as a mark of respect to the father of the nation on his 65th death anniversary, a gazette notification was passed which could have meant the death of good quality serious clinical research in India. It definitely meant the death of reasoning, the death of […]
Bone Marrow Transplantation - Benefits and Limitations
What is bone marrow transplantation ( BMT ) BMT means transplanting one’s own diseased bone marrow with healthy bone marrow. Your bone marrow is destroyed using radiation or/ and cytotoxic drugs first, then healthy bone marrow/ umbilical cord blood is transfused. This procedure results in regeneration of healthy marrow, which cures the disease. Since bone […]
Opportunities for Research and Applications in Biotechnology.
In the last decade Asia has emerged as the major business growth market for biotechnology, full of potential with endless opportunities in biopharmaceuticals, pharmaceutical, Nutraceuticals and Functional Food industry. There is a gradual trend for global biotechnology companies to turn to Asian markets and local research institutes for R&D collaborations business interactions Major emerging markets […]
Blogging : An influential, powerful pharma marketing tool with endless possiblities.
Today’s patient feels empowered by the easy access to the internet. A quick Google search and there’s tons of information for the patient to feast on. A Pew Research Center survey was conducted from March 7th to April 4th 2016 on 1,520 Americans with age 18 and older to measure how they cope with information […]
Laser Vision Correction vs Spectacles
Laser Vision Correction has grown significantly over time, due to increased safety and precision as well as increased consumer awareness and expanded approval of new technology and treatment modalities. LASIK (laser in situ keratomileusis) contin¬ues to be the most widely used surgery for most ranges of refractive corrections. It is safe and visual recovery is […]
Application of nucleic acid based amplification techniques in bacterial endophtalmitis – A Review
Bacterial endophthalmitis is a serious intraocular infection which frequently results in vision loss. Conventional microbiological methods for microbiological characterization of eyes with suspected endophthalmitis lack sensitivity and are laborious and time-consuming . The application of molecular methods which are rapid, specific and sensitive enhances significantly laboratory confirmation of bacterial endophthalmitis PCR-based techniques, including post-PCR methods […]
Concept Paper-A novel approach to the treatment of Cancer: Restoring Health
Cancer is the most researched disease. We know so much about cancer, but this knowledge has not resulted in infallible cures. Drugs, we still depend on are those that kill cancer cells, without much success while letting the patient die. Other established modalities like, radiation are no better, except surgery. However, surgery suffers from an […]
Can Degenerative diseases be treated resulting in cure
Degenerative diseases are diseases remaining after the antibiotic victory over infectious diseases. The other important cause of injury and death is road accidents. The degenerative diseases are the result of cell death. Specialized cells meant to carry out special functions such as muscle or nerve die due to several reasons and are not replaced and […]
