Department of Pharmaceuticals took up the campaign in right earnest and met set targets on pendency areas, viz. MP’s References, PMO References Inter-Departmental Memos, Inter-Ministerial Consultation References, State Government References, Public Grievances, Record Management Practices, Swachhata Campaign sites and Scrap Disposal.

SCDPM 2.0 was more focused on Field Offices with respect to their daily activities on cleaning, record management and disposal of unserviceable/obsolete items. The campaign was conducted, besides the department, by its attached office, National Pharmaceutical Pricing Authority (NPPA), seven National Institutes of Pharmaceutical Education and Research (NIPERs), and three PSUs, namely Hindustan Antibiotics Ltd. (HAL), Karnataka Antibiotics & Pharmaceuticals Ltd. (KAPL) and Bengal Chemicals & Pharmaceuticals Ltd. (BCPL).

An innovative approach adopted by the department included partnering with private entrepreneur owned Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJKs) in the country for carrying out swachhata campaigns. Pharmaceutical and Medical Devices Bureau of India (PMBI), a society under the aegis of the department distributed special posters for this purpose as a means of awareness creation. About 7,000 PMBJKs carried out cleaning of their shops and surrounding areas encouraging general public towards cleanliness and hygiene in their daily life. Despite being a small department, the department has conducted cleanness campaigns on 7,021 Sites during the campaign period.

Towards propagation of the message of Swachhata in Office premises and creating a mindset of clean and green workplace, the department has converted most of its physical files into e-files and weeded out old records lying beyond their retention periods. Disposal of scrap material earned revenue of about Rs.95,000/- and freed storage space of approx. 480 sq.ft.

The cumulative target set at the start of the Campaign on 2nd October, 2022 was 4064 but towards the end of the Campaign, total of 6453 physical files have been weeded out, which is 158% of the initial target. In other parameters of the Special Campaign like MP references, PMO references, IMC references, Public Grievances, Easing of Rules, the Department has been able to achieve 100% pendency removal by the end of the Campaign on 31st October, 2022.

The department has also utilized its social media handles as well as that of its Field Offices to periodically highlight the activities conducted during the Campaign period.